CORE VALUES
AS GUIDELINES THAT DICTATE BEHAVIORS AND ACTIONS
1. LEARN BY YOURSELF & CHALLENGE YOUR WAY OF DOING
WHY
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Values reflect what is important to you, how you want to implement your vision, the nature of beliefs. Values you had defined for your playing field create very strong foundations that gives purpose to your daily actions
WHAT
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The values of a company ("corporate values") are the principles on which it bases itself to evolve in its sector and to make its strategic decisions. These principles can be moral (loyalty to customers and employees, superior quality in all circumstances ...) societal (respect the environment, develop a more ethical business model ...). They can also take a marketing dimension (proximity to customers, adaptability ...) or reflect a strategy (innovate, be always at the forefront ...). The values of a company reflect the vision of its leader, his way of conceiving entrepreneurship. [Read more]
Some examples :
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Puma: Brave, confident, determined, joyful
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L'Oréal: Integrity, respect, courage, transparency
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Adidas: Performance, passion, integrity, diversity
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Nike: Performance, authenticity, innovation, sustainability
HOW
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Do not choose too many values, a top 5 seems more than enough to target your goals and expectations. Dispersal can be detrimental and may dilute your identity: it will be more difficult to read and your values more difficult to reconcile.
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Avoid values that are too "basic". Clarify, refine.. to make them as relevant as they are striking!
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Define is good, apply is better! Your values should not be confined to the fate of an A4 placarded next to the coffee machine. They must be constantly promoted, inculcated and put into practice on a daily basis.
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You can be inspire by the following process (from external benchmark)
BENEFITS
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Values create a sense of belonging and create cohesion and consistency within a company.
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It permit to make sure each collaborator matches with the company.
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Give meaning to the action and guide the commitment
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Structuring the modes of collaboration by adopting a line of conduct shared by all the actors of the company
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Manage the complexity of the organization and the diversity of situations
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To promote its DNA, both internally and externally
2. COPY & IMPROVE ASSOCIATED BEST PRACTICES
Practice from: Decathlon company
Contact: See free the game website
What: Vitality and Responsibility
Gains: Everybody know them and apply them everyday. Interpersonal relationships are simple, kind, cooperative, respectful. Those values help everyone to make progress and make the difference.
Assessment level: OPEX E1
Practice from: TEC factory
Contact: Jenny Yang
What: Has transpose the values in own organization
Gains: Teammates understand much better values when they have transpose them into their own perimeter
Assessment level: E1
Practice from: AML
Contact: Arnaud Bertrand
What: Has transposed the values in own organization
Gains: To be more concrete for teammates what means values in their playing field
Assessment level: Opex E1
Practice from: NTF factory
Contact: Yuphin Sripho
What: Sense & Values are display on the production floor
Gains: Visibility
Assessment level: Opex E1
3. GO FURTHER WITH OUR COACHING OFFER
Please contact: TEC Factory
4. VALIDATE YOUR SKILLS
Competency = To coach on writing a company project (purpose, values, vision, strategies ...) [CIEP]
5. EVALUATE YOUR ORGANIZATION
Assessment = OPEX
Chapter = E1
6. SHARE WITH US YOUR PRACTICE
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